Build Your Brand HWDI

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Assess your business, Develop your plan, Execute your vision Serve your customer: How we do it Our twelve step plan get you from concept to completion. Get started today

Step 1: Evaluate your brand

Focus area: Assess your business

Your brand is critical to your market presence and reputation.

YourWe will review your branding elements and discuss any changes you want or any we recommend. We’ll review your Style Guide or create one if necessary.

YourThe conclusion of our evaluation could include a logo redesign; definition of a color palette, imagery (photos and illustrations), and typeface as well as other necessary elements. At the very least, we will standardize on a single-look logo for consistency and to eliminate brand confusion.

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Step 2: Define your target audience

Focus area: Assess your business

Understanding your target audience(s) is key to effective communication.

We will identify your market segments and create a definition of their characteristics size of the company, its location, industry codes, etc.

We will also create a written persona of the typical person in each market segment.

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Step 3: Document your messaging

Focus area: Assess your business

Defining consistent and accurate messages is critical across all sales, marketing, and customer service activities.

For each audience segment, we’ll define how we want to communicate and what we want to communicate. These documented messages will be used across all marketing and sales channels.

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Step 4: Appraise your competition

Focus area: Assess your business

The marketplace needs to understand what makes you different and how you compete with these differentiators.

We’ll build a grid of competitive features and benefits against your major competitors.

We need to make sure that your audience understands not only what it is (the feature) but also how it will impact them and what that means to them (Feature-Benefit-Reaction.)

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Step 5: Develop your brand

Focus area: Develop your plan

Based on the information above, we’ll determine what graphic design elements we’ll need for all of the sales and marketing programs we develop.

This could include brochures, forms, illustrations.

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Step 6: Map your website

Focus area: Develop your plan

Based on all of the information we’ve gathered, we’ll build a framework for the website including static website pages,

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Step 6: Define your SEO strategy

Focus area: Develop your plan

SEO (Search Engine Optimization) is often overlooked due to time and budget constraints but it is very important to find the right terms and phrases (keywords) that can organically generate qualified traffic to your website. There are many ways to accomplish this.

One effective way is to use  Google Adwords to promote your products and brand and to supplement and support your sales efforts. Google Adwords Advertising can be very effective in driving sales to your business when sales resources are limited.

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Step 7: Determine your portals

Focus area: Develop your plan

Portals are private, password-protected areas of your website designed for specific customers like members, subscribers, dealers, partners, vendors, etc.

They often include on-demand training modules for educating these audiences on topics specific to their needs and interests. Organizations can also use portals to distribute proprietary information like price lists, competitive information,marketing materials, and other information critical to their success

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Step 8: Integrate your sales team

Focus area: Develop your plan

We’ll develop a sales integration plan that incorporates the entire buying cycle and all of the players in that process.

This eliminates confusion and frustration for the end customer and for the channel players over who does what, where information is available, and who is ultimately accountable.

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Step 9: Build your demand plan

Focus area: Develop your plan

Once all of the elements are in place, we’ll begin to reach out to the marketplace to find potential buyers.

The extent of this plan will be largely dependent on the available budget and your business plan.

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Step 10: Define your social media strategy

Focus area: Develop your plan

Once all of the elements are in place, we’ll begin to reach out to the marketplace to find potential buyers.

The extent of this plan will be largely dependent on the available budget and your business plan.

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Step 11: Build your movie plan

Focus area: Develop your plan

We believe that movies are the key to the success in today's marketplace. If pictures are worth a thousand words, videos are at least ten times more effective.

Videos can cover product features and benefits, application briefs, and customer testimonials.

Our team has an executive producer that has over 30 years of video production experience as a cameraman, producer, and director.

We also have in-house video editing capability which will greatly improve efficiency, reduce costs, and minimize communication challenges.

More details are available on the Tell Your Story section of this website.

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Step 12: Build your website

Focus area: Execute your plan

We'll build your website using Kajabi. Kajabi has excellent web page development tools but differentiates itself as an all-in-one marketing and sales platform.

It includes demand generation tools such as landing pages and email marketing, online education, and a prospect and customer database. It is a highly secure platform that is automatically updated for you. Because it is an all-in-one platform, it requires no on-going maintenance of the individual components as is required for most other platforms. It is cost-effective with excellent support.

And it has a large base of designers and developers so you aren’t locked into a single vendor.

Kajabi is a responsive platform that configures and adapts to multiple devices easily (phone, tablet or computer.)

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